“The Armory Show”: International Exhibition of Modern Art
NY 69th Regiment Armory, on Lexington Avenue in
Manhattan
Feb 17 – March 15, 1913
I’ve enjoyed reading The Story of the Armory Show, a 50 year old work by art historian Milton Brown. I
went to the 100th anniversary edition of The Armory Show in New York
last spring where I was on a quest for kinetic art (see “Another Busy Day, This Time in Manhattan,”
if you want to know more about that trip).
But there was very little at the 100th
anniversary show to clue me in about the extremely influential exhibition held
in 1913—an exhibition that is frequently cited as changing the course of art
history, or at least the course of the art markets. (The New York Historical
Society mounted a commemorative exhibition to honor the 100th
anniversary of The Armory Show and their
site is well worth exploring.)
After attracting 70,000 people in New York in just one
month, the 1913 exhibition went on to Art Institute of Chicago where 200,000
people attended, and finished with a whimper in Boston where a scant 13,000
turned out.
The exhibition was organized by the Association of American
Painters and Sculptors, a group that lasted only a few years after the big
splash of the Show. A few Association artists were in charge of the exhibition,
and they worked like mad to make it a success. It’s an inspiring story: a group
of artists who wanted the American public (and, more important to them, other
American artists) to see and accept the most radical work being made in Europe.
Among the paintings shown for the first time in America were Matisse’s 1907Blue
Nude and Duchamp’s 1912 Nude
Descending a Staircase.
Brown’s book is manna for an exhibitions geek like me,
giving detailed descriptions of the exhibition installation, its burlap wall
coverings, hexagonal booths, yellow streamers overhead, pine boughs on the top
of the dividers. He tells stories that amaze me: how quickly the exhibition was
installed and de-installed, shipped and re-installed twice, how large the
installation staff was, and how efficiently the works were selected and
shipped. Regardless of its influence on art and artists—and it was hugely
influential—the exhibition was a logistical triumph. The logistics had a lot to
do with its success.
Here are a few of the juicy details:
The Show was open from 10 AM to 10 PM Monday – Saturday
and 2 pm – 10 PM on Sunday, and
It cost 25 cents to enter except on weekday mornings,
when it cost a dollar (and when the society ladies attended).
Once things were underway, the Association gave a
dinner for their “friends and enemies” in the press, along with supporters
including Alfred Stieglitz, who had already shown some of the featured European
artists at his 291 Gallery.
The artist Francis Picabia was a big hit at the Show,
partly because he was among the few advanced European artists who was in New
York at the time and available to the press.
That is, the Armory Show was open during times that working
people could come see it, the organizers made an effort to accommodate their
donors, they fed the press and engaged with their arguments pro and con, and they
let the artists talk.
The artists weren’t the only ones who talked. The exhibition
was reviewed by everyone from local hacks to art historians to Teddy Roosevelt,
whose review in The Outlook was,
according to Brown, “canny but ignorant.”
The official emblem of the 1913 Armory Show was the pine
tree, which had been used on Revolutionary War flags, and the leaders of the
project clearly intended the show to revolutionize Americans’ relationships
with new art.
Near the end of the book Brown raises a relevant question,
“popular journals now broadcast the latest experiments in art to the corners of
a country apparently hungry for Culture, or is it Status?”
His question is still unanswered.
Here are my questions: Could something like the 1913 Armory
Show be done again, with the same public spiritedness and having the same
dramatic effects? Or would it be enough if the museums could be persuaded to
stay open, at an affordable price, from 10 to 10? And what would it take to get
people to really look at the art once they’re there?
***
Milton W. Brown’s The Story of the Armory Show was published by The Joseph H. Hirshhorn Foundation
in 1963. It’s out of print, but it’s worth the trouble of finding it (even if
you’re not an exhibitions geek). Brown’s charm is rarely encountered in
contemporary art history writing.